BAGART-Birdhead Affordable Game

Oct 28, 2010 - Jan 1, 2011 @ Mutilple Locations

In Nov 2009, Gendai partnered with Art Metropole and signed a one year contract with Birdhead to share the role as local representative for the BAGART project in Toronto. In the course of this contract year, Art Metropole will be the sole agent for BAGART sales in the Toronto area and Gendai will be responsible for facilitating installation and documenting the process of the BAGART project.

What is BAGART?
BAGART is a Game, a Sales Hub and an Art Project!

In April 2009, the Shanghai-based art collective, Birdhead responded to the dire effects the recent economic crisis had on the Chinese contemporary art scene. As artists who rely on the existing economic channels for art production and dissemination, such as commercial sales, auctions, and fairs, Birdhead collaborated with artists in China, the U.K. and Canada to create new relationships within these systems, thus, redefining their role in this current economic climate. They called this project “BAGART” (Birdhead Affordable Game.) Speculating on the current state of the international art market, this game is now expanding to invite new players from more countries to join in this venture.

Who are you?
If you are new to this project, stay on this page and scroll down.
If you want to join the game as an artist collaborator, find us at and let’s play!
If you want to join the game as a buyer, you can find further instructions at
If you are here to browse the available BAGART works, go to

Who is playing BAGART in Toronto?
Organizations: Art Metropole, Gendai
Artists: Barbara Balfour, Emelie Chhangur, Anitra Hamilton, Gordon Lebredt, Daisuke Takeya
Buyers: YOU

What are the BAGART game rules?
1. Birdhead and Artist will make a contract to create a piece of work together. This artwork will have two aspects, a stencilled frame and the work inside.

2. Each work will be valid for one year. After 1 year this artwork will be terminated, at which point said Artist and Birdhead will negotiate for renewal or termination of contract.

3. The facilitation of sales will be operated by a local art or non-art organization appointed by Birdhead, which will be formalized by a contract agreed upon by both parties. Art Metropole and Gendai Gallery are collaborating as the local Toronto representatives.

4. 50% of sales will go to said Artist. The other half will be split by Birdhead and the local representing organization.

5. Selected work produced from this contract will be exhibited at every art exhibition that the BAGART project is included in internationally.

6. Birdhead and the local representative will be responsible for all production fees related to artwork production.

7. The cost of each BAGART artwork is 88 Big Macs.

8. Buyer can only purchase the artwork through the appointed local representative.

9. The representative organization will be responsible for the “delivery” of the artwork.

10. Once the artwork is “delivered” and “received”, it is permanent and final!

What does BAGART sell?
BAGART sells artwork and each BAGART artwork includes the following items:
- A spray painted stencilled frame
- Content inside the frame affixed to the “wall”
- A certificate signed by the Artist, Birdhead, and the customer
- A copy of the contract between the Artist and Birdhead
- A photo of the certificate, the installed artwork, the customer (optional)

Where can I buy BAGART in Toronto?
BAGART is ONLY available through Art Metropole in Toronto. Visit for more details.

Why is Gendai, a not-for-profit art organization, taking on a “commercial art” project?
Gendai is interested in exploring alternative collective models for the production and dissemination of artworks that simultaneously reveal and reshape particular social, economic, and cultural circumstances they work within.

As a gallery committed to issues related to the globalized East Asian art community, Gendai is curious to see how a project built specifically within the context of the Chinese contemporary art market might grow in Toronto, and reshape the configurations of relations existing in the local commercial and non-profit art community today. Gendai hopes in playing the BAGART game, new possibilities for exchange and dialogue will be activated between Shanghai and Toronto art communities.

Who is Birdhead?
Birdhead (Ji Weiyu and Song Tao) was born and lives in Shanghai. Recent exhibitions include China Power Station II, Astrup Fearnley Museum of Modern Art, Oslo, Norway, Birdhead Photography Show 2006-2007, BizArt, Shanghai, China and Individual Position II, ShangART, Shanghai, China.

Who is Art Metropole?
Art Metropole is a non-profit artist-run centre incorporated in 1974. Art Metropole specializes in contemporary art in multiple format: artists books, multiples, video, audio, electronic media, and so on. They offer artists' products for sale on their premises and through their web site. They also publish, promote, exhibit and distribute artists' products in various formats.

To learn more about BAGART, visit
To learn more about Birdhead, visit
To learn more about Art Metropole, visit


BAGART Game Introduction Presentation

Wed Jul 29, 2009 - 6:00 pm @ KOYOI Restaurant and Bar 2 Irwin Ave. Toronto, ON M4Y 1K9

BAGART GAME Toronto Launch at Art Metropole

Sat Dec 5, 2009 - 1:00 pm @ Art Metropole


Wed Oct 28, 2009 - 12:00 am @

BAGART Toronto Sidewalk Sale at upArt

Thu Oct 28, 2010 - 7:00 pm @ Room 204, Gladstone Hotel, 1214 Queen Street West, Toronto